Subject: Amy Willard, Digital Marketing
Interviewed by: Amber Baumer, Marketing Intern
What led you from an architecture degree in college to your position in Digital Marketing with Fueled By Ramen?
I liked architecture and design, so going to school for it was great-- I learned a lot about spacial relationships and cooling systems, but also visual composition. Our final projects always required a presentation so I ended up doing a lot of graphic design work, which I loved. I guess the graphic design skills I picked up came in handy-- especially since I was so active in the music scene online-- forums, MySpace, music blogs. I always thought these platforms needed to look cool, so I was always making cool graphics and layouts in my spare time.