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The Fueled By Ramen Intern IMPOSSIBLE Interview #3's picture
on November 14, 2012 - 2:08pm

Subject: Katie Robinson, Sr. Director of Marketing
Interviewed By: Amber Baumer, Marketing Intern 

What is a day in the life of Katie Robinson like?
My days start around 7:30am, when I wake up and take my awesome dog Penny for a walk. Then over coffee I do a quick scan of my emails that have already started coming in, go over my day’s schedule to make sure I’m prepared, and of course check Instagram (I love seeing photos of our bands’ shows or studio sessions from the night before. It’s a great way to keep up with our bands while they’re all over the world). After a quick commute, my time in the office starts around 10am. Our days here at FBR vary so greatly one day to the next, every day truly is an unpredictable adventure. Usually I’m in anywhere from 5 – 10 meetings a day, on calls all day long, and am keeping up with emails / IMs / texts constantly. As the Sr. Director of Marketing for Fueled By Ramen, I’m responsible for project managing every aspect of a project directly with our bands and their managers (whether it be artwork, overseeing marketing strategies, video treatments, digital marketing, merch ideas, project timelines and budgets). That means on any given day I’m dealing with everything from setting up photo shoots, planning video premieres, tour announcements, advising on things like album title idea, publicity strategies…you name it. If we don’t have a band in town or a show to go to at night, I’m usually in the office until around 8pm – then I head home to spend time with my fiancé and Penny. I’m still keeping up with emails, phone calls and texts at night – this is definitely not a 9 to 5 job!

What led you to your position as Marketing Director for Fueled By Ramen?
I first knew I wanted to work in music in high school. A friend of mine made me a mix tape with bands like Less Than Jake, Goldfinger and MXPX and I started going to local shows. I immediately fell in love with the music scene and started doing anything I could to help out. I joined various record label street teams, started promoting local shows (even wheat pasting fliers to telephone poles around town – this was pre internet), managing my friends’ bands…anything I could do! I was a Music Business major at my college in Memphis, TN and eventually transferred to Columbia College in Chicago where I studied Arts, Entertainment and Media Management. When I moved to Chicago I started interning at one of the labels I was a street team member on previously - Victory Records. After a few months busting my ass as an intern (logging long hours doing everything from stuffing vinyl and cleaning the warehouse to approving Myspace friends all day), I was offered a job as the Promotions Assistant for the label. I accepted immediately, dropping out of college that night so I could start working full time the very next day. After two years in Chicago at Victory Records and working my way up to being the Marketing Director for the label, I was offered the opportunity to move to NYC and work Atlantic Records and Fueled By Ramen. I’ve been here for over six years now, and worked my way up from being the Marketing Coordinator for Atlantic Records to being the Sr. Director of Marketing for Fueled By Ramen.

What is the best piece of advice you have ever gotten in terms of working in the music industry?
The most important advice I’ve gotten has been from my two biggest mentors – Livia Tortella (former General Manager / Executive Vice President at Atlantic Records) and John Janick (founder of Fueled By Ramen). Livia once told me to make sure to never burn bridges with anyone in the industry, because you never know who you could be working for or with one day. John always encouraged me to think big picture and very strategically and realistically about our artists. Another great piece of advice from John was that your reputation and credibility are the most important things you can build in this industry. That, and to always focus on your happiness outside of the office too.

What do you find to be the most fulfilling aspect of working at FBR?
Nothing makes me feel more fulfilled about what I do than seeing people being touched by our music. I love being at a show and seeing the music have an impact on someone right there in that moment. Whether that’s seeing Paramore play at Bamboozle in front of 40,000 fans, or a new band like twenty | one |pilots playing their first show ever in New York City for 300 fans…at the end of the day everything we do here is for the fans and making sure that our music touches their lives in a positive way.

If you could have ANY job in the world, aside from working at FBR, what would you do?
I would love to be able to work in animal rescue full time. Ever since I adopted my dog Penny from the animal shelter in Camden, NJ earlier this year I’ve become passionate about helping homeless animals find families. I make time to do whatever I can to help my local organizations. I started volunteering at the Liberty Humane Society on the weekends walking dogs, donate money or supplies regularly to local organizations, or just share a Facebook post about a dog needing a home when I can. Every little bit helps. Here are some of the animal organizations I support:

Liberty Humane Society -
See Spot Rescued -
Bad Rap -

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